PERCEIVED LINKEDIN RECRUITMENT AND HIRING EFFECTIVENESS: AN ASSESSMENT OF ASSOCIATIONS REPORTED IN A SINGLE-ORGANISATION SURVEY

DOI: https://doi.org/10.56815/IRJAHS.v2026i1.134-143

Abstract

The growing adoption of professional networking platforms has transformed recruitment practices, particularly among organisations seeking specialised technical professionals. LinkedIn has emerged as an important recruitment channel for identifying potential candidates, communicating employment opportunities and strengthening employer visibility. This study examines respondents' perceptions of LinkedIn recruitment campaigns and their association with perceived hiring effectiveness for Machine Learning (ML) positions at Bartleby. Based on a survey of 200 respondents, the study analyses perceptions of campaign usefulness, recruitment effectiveness and the contribution of LinkedIn to hiring ML professionals. The reported descriptive findings indicate that 59% of respondents considered LinkedIn campaigns helpful in improving recruitment, while 42% rated their effectiveness as high and 25% as moderate. The research study also reports statistically significant Pearson chi-square associations between perceived campaign usefulness and selected recruitment assessments. However, the reported statistical outputs require cautious interpretation because respondentlevel data and complete contingency tables were unavailable for independent verification. One reported test also contains a substantial proportion of expected cell frequencies below five, raising concerns about the conventional chi-square approximation. The study distinguishes perceived recruitment effectiveness from actual hiring performance and highlights the importance of statistical transparency, appropriate analytical procedures and measurable recruitment indicators. It contributes to the digital recruitment literature by demonstrating the need to evaluate professional networking platforms through both respondent perceptions and verifiable organisational outcomes.